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A lot of LinkedIn's ~150 million users don't know how to unlock its true potential.
The company's co-founder, Reid Hoffman, said as much in a recent profile by WIRED:
"They think it’s a place they keep their CV online and maybe have some connections with people they know professionally. They don’t think of it as a place to get business intelligence, to research problems, to establish an online presence where other people in the network can find them. It’s as if we’re a screwdriver in a world where people don’t quite understand screws."
You know if the company's co-founder says users aren't using LinkedIn's power, it must be true.
To help you out, we put together our favorite tips and tricks for LinkedIn.
Share interesting stories with professional contacts and watch them show up on LinkedIn Today
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LinkedIn Today is a daily digest of news and links people are sharing on LinkedIn. You can browse popular articles by topic or check the home page for the top news overall. The vertical is fully customizable, so the topics you care about most will always be at the top.
You can access LinkedIn Today from the "News" tab at the top of your LinkedIn home page.
Search status updates with LinkedIn Signal
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Want to know who's talking about your favorite topics? Switch the search bar at the top right of your screen to "Updates" to find out. This is a great way to build new connections and find out what people in your industry are sharing.
You can narrow your search by region, career, etc. by using the check boxes in the left column.
Keep your company's page up to date
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LinkedIn offers a lot of customization for business pages. It's a great place to post job openings, company news, and links to your products or services.
LinkedIn users will be able to see who in their network works at the company too.
See the rest of the story at Business Insider
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Image may be NSFW.
Clik here to view.
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Clik here to view.
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