A company logo is often considered the most critical element of a corporate brand.
Stocklogos.com, an identity design community that offers high-quality logos, has compiled a list of before-and-after logos for 20 of the biggest brands.
Check out how these famous brands have altered their logos — for better or for worse — since they originally opened their doors.
The history of the logos was collected from Logopedia.
1. AT&T: first and last
Bell Telephone Company designed the original logo in 1900. In 1964 the "AT&T" of Bell Telephone Company became the dominate element of the corporate identity. Eventually dropping the Bell all together in 1970, the latest AT&T logo was released in 2005.
3. Canon: first and last
The canon logo was originally designed in 1933. The simpler version of the company's identity was introduced in 1956.
9. Kodak: first and last
In the beginning, Kodak was a single print advertisement with "The Kodak Company" strung across the top in a simple serif font. The company created this first logo in 1907. Kodak adopted its most recent logo in 2006.
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