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The idea that pitches need to be perfectly polished before getting to a manager is something that's drilled into graduates.
Stanford Business School professor Baba Shiv points out that you might be better off with something that still has a few splinters.
In a cautious business environment, the first reflex is to stick with what's safe. In order to sell something new, you have to get people involved and invested in your vision.
Something fully formed can inspire critique, there's an instinctual urge to find flaws and pick it apart. When there's room for an idea to expand and grow, people make suggestions rather than poke holes, getting excited about a proposal's potential.
Making somebody feel like a co-creator and team member creates the sort of passionate spokesperson that can help turn ideas into realities.
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Image may be NSFW.Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
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