Everybody knows about Kickstarter. That's just the start. These platforms have gone global, and are giving the opportunity to participate in and change projects, rather than just fund them.
It's part of a new movement that trendwatching.com's latest report calls 'Presuming.'
Joining a community, finding great stories, and following a product all the way through to its production allows a consumer experience long before the product ships.
Crowdcube is the world's first equity crowdfunding platform
Crowdcube takes a slightly different tack than those following the Kickstarter model — it was "the world's first equity crowdfunding platform." Investors, rather than getting rewards or access to creators, actually get equity in the small businesses they support.
Source: trendwatching.com
Indiegogo gets money directly to the creators of projects
Originally focused on film, Indiegogo now funds a variety of creative projects. Unlike other platforms, projects are not vetted, the money goes directly to creators, and if the target isn't reached, it's up to them to provide refunds.
Source: trendwatching.com
Lucky Ant lets backers boost businesses right in their own backyard
Lucky Ant is an attempt to get people to support projects in their own neighborhoods. It focuses one local business a week for consumers to support.They pledge money in return for rewards or VIP access.
Source: trendwatching.com
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