SNAP Interactive (STVI) launched its dating site AreYouInterested.com, as an app on Facebook in 2007 and became publicly traded in the same year.
It's currently the second-largest publicly traded Facebook app developer behind Zynga, and well ahead of Match.com with 55 million total installs and growing by approximately 40,000 new profiles daily.
The company's Q3 2011 revenue of $5.1 million marked its 10th consecutive quarter of revenue growth, a 198% increase from the previous year. It's also doubled its employees count within one year.
SNAP CEO Cliff Lerner came up with the idea while working at Lehman Brothers right around the time when online dating made a significant impact in the way young people dated. He soon brought on his brother, Darrell, and the two started the company together.
The Lerner brothers have created an office environment that inspires creativity: there are board games, toys, artistic projects, puzzles, riddles and video games.
"People stay at work a lot later because of the toys. We hire people a lot quicker now," says Darrell. "The people who come in for interviews, they always mention the atmosphere. It bonds people who might otherwise not interact with one another often. In that sense, it's definitely brought the company closer. Our team's given a lot of freedom as long as they show that they're responsible in doing what they need to do."
We arrived at SNAP's new location on 7th Ave. between 35th and 36th Streets
We headed to the 4th floor and were greeted by a flatscreen displaying photos of the staff
Public Relations Director Leah Taylor was ready to show us a glimpse of "Life at SNAP" (the pictures on the wall are of staffers)
See the rest of the story at Business Insider
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