The year is less than three months old, yet already several brands have made king-sized screwups in social media.
Among their crimes: Using a four-letter word to insult a nine-year-old girl. Live-tweeting a mass layoff. And angering Dave Mustaine of Megadeth.
Poland Spring, American Airlines, Taco Bell and NASCAR are among the brands who should have known better.
All of the following social media fails triggered hundreds or thousands of responses, and made headlines in the regular media as a result.
10. Men's Wearhouse feels the wrath of Megadeth's Dave Mustaine for failing to deliver a suit.
Dave Mustaine, lead singer of heavy metal band Megadeth (and formerly of Metallica), got 8,600 likes (and counting) in January for a 428-word rant against suit retailer Men's Wearhouse.
His beef? He bought his manager a gift certificate that was not delivered in time for Christmas.
MW did eventually respond on Facebook and via Twitter but by then it was too late — Mustaine's Facebook page had devolved into a mass discussion of MW's customer service ... and the role of suits in heavy metal.
9. In late January, an HMV social media worker live-tweeted the mass firing of 190 staff. Among the tweets were: "There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand" and "Just overheard our Marketing Director (he's staying, folks!) ask 'How do I shut down Twitter?'"
8. Poland Spring fails to tweet anything after Marco Rubio reaches for one of its bottles in the middle of his response to the State of the Union speech — the only moment of the speech that anyone remembers.
CNET pointed out that Poland Spring was asleep at the wheel— its Twitter account hadn't been used since 2011.
See the rest of the story at Business Insider
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