From fans to players to local restaurants - we all came out losers in the NBA lockout.
But there was one group that came out on top: marketers.
Relatively speaking, at least.
The lockout provided creative types with great fodder and material for advertisements.
It forced everyone to think outside the box in an effort to retain basketball fans' interest at a time when no basketball was being played.
And, as you'll see, they did a mighty fine job.
ESPYs Spoof – "Lockout Professionals"
There actually used to be a time, back in the lockout's early stages, when NBA players would joke about the situation. Blake Griffin and Kevin Love had plenty of time on their hands - and they're pretty funny. So why wouldn’t they work odd-job for spare change and reach things in high places or offer carpentry expertise? We can thank the New York Knicks for taking Tyson Chandler off the market. Because he’s terrible at relationship advice.
Under Armour – "Are You From HERE?"
“There’s a place where basketball still means something.” That’s how Under Armour chose to launch their lockout campaign. In it they exhibit the “grit, determination, and hustle” that is required to be from “HERE.” What is “HERE”? We’ll you’ll just have to listen to the sweet sounds of Lt. Cedric Daniels from “The Wire" to find out.
Under Armour – "Are You From HERE?" Kemba Walker edition
Under Armour took their campaign a step farther by teaching us what it took their endorsers to get HERE. Brandon Jennings rose from the streets of Compton. Derrick Williams went from a “nobody” to the second-pick in the draft in just a few short years. And Kemba Walker rose from the New York City courts to become an NCAA champion.
See the rest of the story at Business Insider
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