Delta is looking to sell a lot more than well-packaged junk food to its passengers in the coming year.
With its piggy bank fat from a $800 million profit year, the airline's steamrolling ahead with plans to launch a virtual storefront on its website and change the way it sells products to passengers in-flight, it told investors Wednesday.
The most noticeable change will be a digital register the company plans to include on the back of airplane seats as a means of selling additional services.
It's a pretty smart strategy, given the fact that you won't exactly have any place to run (being 35,000 feet in the air and all).
Delta's plans could net a cool $1 billion in new revenue by 2013, including a major push toward improving services for so-called "high value" customers.
That means fancier economy seating, more WiFi on flights and better upgrades on preferred seats – if you can afford it, that is.
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