Clik here to view.
Image may be NSFW.
Clik here to view.
Venture capitalists like to use the word “traction.”
It sounds all glamorous, like an ad showing a Range Rover toughing it out up some impossible incline.
But when I hear a company talk about ‘early traction’ in its pitch, I’m always leery of the “First and Worst” effect.
My first customer at my first company was a grandfatherly CIO at a big hospital. Of course I wanted to please him, and was enthusiastic about doing so.
But I was also very focused on taking over the world with our software. I told him, “We’ll change anything you want about the product, as long as it’ll be good for all our future [gazillion] customers.”
Keep reading at Inc. >
This post originally appeared at Inc.
Please follow War Room on Twitter and Facebook.
Join the conversation about this story »
See Also:
- ESPN, Google, And Zynga Lead Their Industries Because They're Obsessed With Their Customers
- Sometimes You Just Have To Get Rid Of Your Rude Customers
- Instead Of Marketing, Businesses Should Be Using Social Media For Customer Support
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.Image may be NSFW.
Clik here to view.Image may be NSFW.
Clik here to view.
