Michael O'Leary, the famously charismatic CEO of Irish budget airline Ryanair, is known for pushing the limits of air travel when it comes to keeping fares low.
In 2008, the low-cost carrier began levying a £6 (about $8.40) administrative fee on debit and credit card payments.
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Today, Ryanair is pledging to keep the last-minute booking fee, despite the Treasury's plans to ban airlines and other businesses from tacking on hidden charges to Internet transactions.
Ryanair is trying to wriggle its way around the proposed legislation by claiming that the credit and debit card surcharge is an "administrative fee," and not a processing fee passed on by the banks, according to The Daily Mail.
In September 2011, the low-cost carrier launched its own pre-paid card, "Ryanair Cash Passport," as the only way for passengers to avoid booking fees.
Any passenger that purchases the prepaid MasterCard and does not use it after six months, however, will face an inactivity fee of £2.50 (about $3.50) per month.
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Introducing standing-room-only seating
In July 2010, Ryanair introduced plans to charge passengers £4 (about $6) for standing-room-only seats.
The proposal involved removing the back 10 rows of seats from the airline's 250 planes and replacing them with 15 rows of vertical seats.
Ryanair claimed to be shopping the idea to Boeing, but the jetmaker wasn't too fond of bypassing European safety regulations to help customers save a few pennies.
Asking overweight passengers to pay more
In 2009, Ryanair proposed a "fat tax" for overweight passengers after one-third of travelers voted in favor of the extra charge in an online poll conducted by the Irish carrier, according to The Guardian.
One month later, the airline said it was dumping the contentious tactic because there was no way to collect the money without causing delays.
Charging customers to use the toilet
In 2009, Ryanair considered charging passengers £1 (about $1.40) to use the toilets on board.
CEO Michael O'Leary told the BBC:
One thing we have looked at in the past, and are looking at again, is the possibility of maybe putting a coin slot on the toilet door, so that people might actually have to spend a pound to spend a penny in future.
In 2011, the airline confirmed it was dropping the coin-operated scheme in favor of another controversial plan.
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