The Apple Store, brainchild of former Apple retail chief and now JCPenney CEO Ron Johnson, is widely touted as a major step forward for brick-and-mortar retail.
How does Apple make its retail stores breed such intense loyalty?
At its heart, it's all about the customer experience.
Carmine Gallo, communications coach and author of "The Apple Experience: Secrets to Building Insanely Great Customer Loyalty," has put together a fantastic presentation detailing the secrets of the Apple Store.
He gave us permission to run it here.
See the rest of the story at Business Insider
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See Also:
- 'Judgment Day' Is Rapidly Approaching For JCPenney
- Ron Johnson Has Now Forced Out Every Top-Level Executive From JCPenney's Previous Regime
- JCPenney's New Model Is Already Being Copied Around The Industry