Why More Startups Succeed In Silicon Valley: 22 Fascinating Research Findings
Want to hear from top startups like Fab.com and Lot18? And NY's top investors? Join 800 innovation junkies at the Startup conference on May 3, 2012! Register now!Last year, the Startup Genome Project...
View ArticleHow Freelancers Can Escape The Ninth Circle Of Tax Filing Hell
Tax season can be hell for freelancers. Just ask Business Insider's Sam Ro, who's facing a tax return nightmare after freelancing for several months last year and withdrawing his entire 401(k). We...
View ArticleGap Is Counting On This Woman To Bring People Back Into Its Stores (GPS)
Get the scoop on e-commerce and social media at Social Commerce Summit in Chicago on June 7, 2012. Hear from Groupon co-founder Eric Lefkofsky, brands like Walmart and J&J, and startups! Register...
View ArticleCITI: Big Changes Are Coming To The Women's Underwear Market (LTD, CHS, HBI,...
Major women's underwear brands like Hanes and Maidenform have been losing market share to private labels over the last four years, according to a new report by Citi analysts Susan Anderson and Kate...
View ArticleHow Companies Got People To Become Obsessed With Their Brands
Advertising veteran and marketing expert Susan Fournier reflects on her seminal 1998 study on brand relationship theory and asserts that it's not just a metaphor. In science, size is everything....
View ArticleHey, Look Who's Reinventing Retail
Get the scoop on e-commerce and social media at Social Commerce Summit in Chicago on June 7, 2012. Hear from Groupon co-founder Eric Lefkofsky, brands like Walmart and J&J, and startups! Register...
View ArticleLikeable Bosses Need A 'Bad Cop To Bust Some Heads' If They Want To Succeed
Nice guys — and gals — may finish last when it comes to earnings, but that doesn't mean their company has to suffer the same outcome. Successful entrepreneurs who know they can't be the tyrant boss...
View ArticleHere's Why Kraft Is Giving Up On Greek Yogurt Even Though It's Insanely Popular
Kraft is discontinuing its Athenos Greek yogurt line after just two years on the market, reports Reuters. It seems like a counterintuitive move since Greek yogurt has gotten so trendy lately. Greek...
View ArticleGRANT CARDONE: These Are The Top 10 Reasons Why Businesses Fail
"Blamers, cry babies and whiners are history. It's an eat-what-you-kill environment." That's Grant Cardone's message to businesses these days. Cardone, a sales expert and author of The 10X Rule: The...
View ArticleFrom High-Powered Magazine Editor To Head Of A Mini Bed And Breakfast Empire
By day, Monique Greenwood worked in her lifelong dream job in Manhattan’s fast-paced world of magazine publishing. By night, she took on a different role, racing home to tend to guests at a bed and...
View ArticleThis Business Has So Many Customers It Has Three Locations On The Same Block
This post originally appeared on American Express OpenForum. When Veronica Romero and her husband opened their first restaurant 10 years ago, they had no plans to stop at just one. They’ve expanded...
View ArticleThe Secret To Stealing Up To 25 Percent of A Competitor's Business
This post originally appeared on American Express OpenForum. Franchise stores like McDonald's and Applebee’s are usually all the same in customers’ minds. But Jamaican restaurateur Marcia Hawthorne...
View ArticleTake A Look At Diet Coke's Newest Madonna-Inspired Bottles (KO)
In early March, Coca Cola announced that Jean Paul Gaultier would be joining the company as Diet Coke's new creative director. The fashion designer would be tasked with creating new ad campaigns,...
View ArticleMarissa Mayer Explains Why Burnout Is Really About Resentment
Marissa Mayer tells Bloomberg why burnout is about resentment. Please follow War Room on Twitter and Facebook.Join the conversation about this story »See Also:Top Viral Videos Of The Week: Girl Gets...
View Article6 Price Tricks Businesses Use To Fool Customers
The first of April is the time of year when, for a brief moment, everyone pays attention to the fools among us. But as it turns out, some businesses do that year-round, because your foolish purchasing...
View ArticleHow Burger King Went From McDonald's Greatest Rival To Total Train Wreck
After Justice Holdings acquired Burger King this month, it announced a major rebranding and image change, updating its menus and adding to its management ranks. The chain has struggled with a decline...
View ArticleThese Statistics Should Scare Every Business Owner Into Paying Attention To...
When it comes to swaying consumers, nothing beats word of mouth. That’s because, 92 percent of people trust recommendations from friends and family above all other forms of advertising when making a...
View ArticleHere's Why You Don't Want Your Kids To Be Smart
Intelligence, as measured by IQ tests, is at least 50 percent inheritable and positively correlated with better socioeconomic outcomes in education, income, health, and crime. It may seem obvious that...
View ArticleDebunking The Myth That Temp Jobs Help Your Resume
Temporary jobs, long purported by welfare programs as a way to get people on their feet, don't do anything to increase earning potential. People who worked temp jobs saw no or negative effect on their...
View ArticleREVEALED: How Taco Bell Created The Infamous Doritos Tacos
Taco Bell's Doritos Locos Tacos are an important part of Yum! Brands' strategy to turn the chain's fortunes around in the U.S. It's also a crazy idea, and one of the strangest menu items you can find...
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